How Digital Marketing Differs From All Other Forms of Marketing

How do marketers thrive in such a tech savvy economy? The incline in technology has shaped the way consumers shop, interact, and behave. Consumers have the ability to access hundreds of product every single day along with their marketing messages. Instead of spending money for Jimmy Choo to be displayed in Vogue, it can be accessed directly through blog pages and web designs. Consumers now spend their thirty minute commute indulging in subliminal advertisements and marketing messages as a result of digital marketing. According to DigitalDonut.com, there are nine key reasons how digital marketing is different than traditional marketing (2016). Prime examples of traditional marketing are: TV and radio ads, billboards, flyers, newspaper and magazine placements. The platforms of digital marketing includes: social media, webpages, blog posts, online videos, and more (Cave, 2016).

NINE KEY FACTORS OF DIGITAL MARKETING

Ability to Target A Local and International Audience

Campaigns can be segmented demographically and geographically to build an effective message.

Audiences Can Choose How They Want to Receive Content

Consumers have the ability to choose which platform they want to receive a message and it fits within their lifestyle.

Interaction with Audience

Social media networks allow consumers to connect directly with their favorite brands.

Cost Efficient

Cost for digital marketing is cheaper than traditional marketing.

Data and Results Applicable

Programs like, Google Analytics and Social Media Insights, allow brands to measure consumer interaction.

Timely Results

Allows brands to access their results immediately instead of waiting for financial increases.

Potential to go Viral

Brands have the opportunity for their content to circulate rapidly and reach a high number of consumers.

Consistent Brand Development

A quality website, content, and social media accounts add value to the brand and its image.

Even Playing Field with Competitors

Small companies have the ability to compete with larger competition when they posses a strong digital presence.

Reference Link:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

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